In this project we were asked to work with Kito’s R&D group to produce a short product vignette for a new technology unseen before in the material handling market. This 3-minute video combines animation and live-action video to communicate a single user benefit made possible the new technology. Early in the creative process we decided to target this video at an end-user audience that was already familiar with the base model product. One constraint levied on the project was that the video needed to be globally distributable, across all of Kito’s subsidiaries and dealers worldwide. This required a lot of collaboration to ensure that no localized content/terminology made it into the script.

My role: As lead on this project, I developed the concept and wrote the script. I hired out contractors and provided creative direction to a photographer, videographer, animator, and voice over talent. Please contact me directly if you would like a reference for any of the creative team involved in this project.